Vans x SE Bikes
The Deepest SE Collab of All Time
When we teamed up with Vans to begin working on a collab, the idea was for each brand to make multiple items to create an incredibly deep product offering. SE would produce multiple bikes while Vans created a full soft goods line including shoes, shirts, hats, and more. This many items took a long time to create, and COVID-19 delays slowed things down even more. But when this collab hit, it hit HARD!
The Collab Heard Round the World!
We launched the Vans collab with a huge push on SE social media, and Vans did the same on their platforms. Vans also did an action photo shoot and used the photos in awesome displays in Vans stores around the country! The collab items sold out quickly through both SE and Vans channels, and they immediately became collector's items. To see more, check out seven different videos from the launch right here!
Previewing soft goods at Vans.
Early design ideas to get the project started.
One of the bike boxes from the collab.
Perry Kramer with the Vans PK Ripper Looptail
There were Vans x SE Bikes displays in Vans stores across the country
Vans' Steve Van Doren checking out the final product at Vans HQ.
One of the photos Vans used to promote the launch.
Vans Big Ripper Blue
The final Vans Big Ripper.
Vans Big Ripper Black
This bike set the bike life world on fire!
Vans Blocks Flyer
The Vans collab had a bike for every size rider.
Vans PK Ripper Looptail Red
This PK Ripper screamed retro BMX racing!
Vans PK Ripper Looptail Black
Does it get any cooler than this?
Vans LiL' Ripper
Even the little guys had a bike in the Vans collab.
Vans Big Ripper Shoes
Vans had shoes to match every bike in the collab!
Vans PK Ripper Shoes Hi
A Vans classic meets bike life.
Vans PK Ripper Shoes
How badass are these!?
Vans Blocks Flyer Shoes
Clean and classic.
Vans LiL' Ripper Shoes
Start 'em young!
Vans LiL' Ripper Toddler Shoes
Is this the cutest thing you've ever seen?
Vans Crossbody Bag
This bag sold out immediately!
Vans Sweatshirt
A dope hoodie for cruisn' the hood.
Vans Jersey
Perfect for the BMX track or the streets.
Vans Checker Shirt
When bold meets subtle.
Vans Shorts
Vans had gear for every type of weather.
Vans Bucket Hat
A classic for your dome.
Vans Camper Hat
Off the Wall!
Vans Socks
From head to toe!